Vintage Instant Film Design Meets Battery-Free Display: VidaBay Unveils New E-Ink Fridge Magnet Globally

Vintage instant film nostalgia gets a high-tech, battery-free refresh with the global launch of the VidaBay Classic Plus NFC E-Ink Fridge Magnet — a sleek new home accessory from Shanghai’s Enqi Information Technology Co., Ltd. Built from direct feedback from users around the world, this upgraded minimalist imaging device boasts better transmission, polished craftsmanship and creative design perks, and is now available worldwide for an MSRP of $35.99. To top it off, VidaBay has also teamed up with Croatian crossover cellist and national tourism ambassador Ana Rucner as its official Brand Artistic Collaboration Ambassador, blending art and everyday home tech.

For anyone who loves the classic look of instant film, the VidaBay Classic Plus hits the mark — it retains the iconic size and shape of vintage instant film, with a game-changing battery-free NFC design that makes it ultra-easy to use. No built-in battery, no charging, no consumables: just tap your smartphone, and the NFC signal powers the image transmission directly. The color E-Ink display delivers a genuine paper-like print texture, with tons of vintage and creative filters to nail that nostalgic instant film vibe, and it’s gentle on the eyes too — zero blue light or glare, with images staying crisp and stable on the display forever after transmission.

E-inkbolg

VidaBay didn’t just tweak the original design; it overhauled the key features users care about most, with three big upgrades:

  1. Smarter transmission: A rebuilt NFC system and upgraded VidaBay Snap APP make sending photos a breeze — the app has a full editing suite for tweaking your shots first, and iPhone 14+ users see a 95%+ first-try transmission success rate for a seamless tap-and-go experience.
  2. Sturdier build: A redesigned internal structure and stricter quality control mean better consistency and durability, so the fridge magnet holds up for long-term use at home.
  3. More stylish & versatile: Optimized edges fit perfectly on any home surface, and three new on-trend colors (Midnight Black, Vintage Red, Warm Sun Yellow) join the classic white — matching every decor style, whether you’re displaying family photos, travel memories, quick memos or gifting it for the holidays.

The fun doesn’t stop at the fridge magnet itself: VidaBay also launched a premium vintage genuine leather sleeve as an optional accessory for extra protection, and announced a new Bluetooth Photo Transfer Dock coming in May 2026. This handy add-on solves a common pain point for many users, supporting older iPhone models and fixing the operational hassle of varying NFC chip positions on Android devices — so everyone, no matter their phone, can send photos stably and quickly.

Nathan Chee, VidaBay’s founder with over 20 years in tech and global brand management, said the Classic Plus is a love letter to the brand’s global fans. “Our original E-Ink Magnet was loved by users all over the world, and their feedback was the heart of what we built with the Classic Plus,” Chee explained. “We make minimalist, reliable products because we want people to easily hold onto life’s beautiful moments — and working with Ana Rucner brings that artistic touch we love, turning a simple home gadget into something that blends art with everyday life for our users and retail partners worldwide.”

Ready to get your hands on one? The VidaBay Classic Plus is in full mass production now, available to buy on the official VidaBay website (https://www.vidabay.net) and at partner offline home and gift stores. This next-generation model is also set to launch on Amazon in April. Currently available VidaBay products on Amazon support photo transmission for iPhone 16 and 17 series, while the VidaBay Classic Plus offers full compatibility with iPhone 13 through 17 series. VidaBay is also on the hunt for regional distributors and retail partners across North America and Europe, bringing the brand’s tech-forward home decor to more homes worldwide.

A little about Ana Rucner

The acclaimed Croatian cellist is a graduate of the Zagreb Academy of Music, with more than 15 years of performing on international stages across Europe, Asia and the Middle East. Famous for her signature crossover style that mixes classical music with modern pop, she’s a regular at top global cultural events and has long championed making art a part of daily life through cross-industry creative collaborations.

About Shanghai Enqi Information Technology Co., Ltd.

Headquartered in Shanghai, Enqi is an innovative tech firm focused on intelligent display technology, with the benefit of the Yangtze River Delta’s mature electronics supply chain. The company runs two brands: VidaBay, its consumer electronics line for home imaging smart hardware, and TeamBay, which specializes in commercial display solutions like smart conference screens and LED commercial displays. Its products are now sold in countless countries and regions across the globe.

Want to learn more?

Reach out to Shanghai Enqi Information Technology Co., Ltd. for media or partnership questions:

  • Official Site: vidabay.net
  • Email: feedback@vidabay.net
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